About us

AARK Jewellers

by Sequel Impex Pvt. Ltd.

For over a decade, Sequel Impex Private Limited has been a pioneer in crafting exquisite Premium Imitation Kundan Jewellery, merging Jaipur’s royal heritage with contemporary design. Headquartered in Jaipur and Mumbai, we specialize in high-quality, handcrafted fashion jewellery that mirrors the opulence of traditional Kundan, Polki, and Meenakari work—without the premium price tag.

Under our brand AARK, we bring these luxurious designs to a global audience through our digital presence, while Zoyaa (our former brand name) continues to be a trusted name in offline markets. Every piece we create reflects our commitment to authentic craftsmanship, affordable elegance, and timeless beauty, making heritage-inspired jewellery accessible to all. From bridal collections to everyday statement pieces, we blend tradition with modern aesthetics, ensuring you can adorn yourself like royalty—anytime, anywhere.